Do you know your internal base rate?

Effective pricing begins with time. Regardless of whether you bill your clients by the hour or quote a project fee, you need to understand how much time is invested in an average project and the base rate you need to charge per hour to cover your costs. Your business has an overhead (or burden) rate – the amount of money it takes per hour to pay all the bills and keep things running smoothly. This isn’t profit – it’s just the minimum amount per hour to get you to the “break even” point financially. You calculate this burden rate by dividing your total monthly expenses by the number of productive hours you work each month. (Pro tip: Hours you spend marketing or doing administrative work do not count here. Just hours doing work you bill to clients.)

Total monthly expenses / total hours doing client work = hourly burden rate

Your burden rate is the lowest amount you can earn per hour of billable time without losing money. It does not include any profit… just expenses. But it is the absolute lowest you can go when billing a client before you’re in big trouble.

Now, let’s talk about profit. Profit is the amount of money you want to earn per month after all of the bills are paid. This is the money you pay yourself or put away for later investment into your business.

The difference between your burden rate and your internal hourly rate is profit.

Calculate your internal hourly rate using a similar formula – one that combines monthly expenses and monthly desired profit and divides the total by productive hours you work each month.

(total monthly expenses + desired monthly profit) / total productive hours = internal hourly rate

Not sure how this works? Here’s an example. Let’s say your total monthly expenses are $1,000 and you want to generate $2,000 per month in profit. You typically spend 15 hours per week on client work which means you have 60 total productive hours in a normal month.

($1,000 + $2,000) / 60 hour = $50/hr

This number is your “internal” hourly rate because it is intended for internal use only. This is not necessarily a number you quote to your clients. It is just the amount you should bill for each productive hour in order to earn the level of profit you desire. You need to understand your internal hourly rate in order to price effectively – in either an hourly or a project scheme.

The case for hourly pricing

The lovely thing about hourly pricing is the simplicity. We all understand how it works… you bill $X for each hour of work you do for a client.

You can sell the client prepaid time blocks (10 hours @$X/hr, etc.) or you can simply provide the work and send periodic invoices. You can even create some kind of retainer system in which the client pays you a set amount each month in exchange for X amount of your time.

As a creative entrepreneur, you don’t have to worry about estimating time when billing on an hourly scheme. You also don’t have to struggle with scope expansion or holding a client accountable to the initial project plan. You simply do the work and get paid for it.

Of course, there are drawbacks to hourly pricing as well. The big ones include talking about your hourly rate with clients, scheduling issues, and client estimate requests. Let’s look at each of these…

Discussing your hourly rates can cause problems with clients due to the perceived value of money. Quoting an hourly rate to a client opens the door to a discussion of value that can get petty.

I’ve found that most clients have an opinion about what I “should” charge for my work, and it often isn’t exactly the same as mine. Instead, it is often based on what they pay in-house creative employees or what they earn themselves. This can create an awkward situation… especially when you quote an hourly rate that is significantly higher than what the client makes in his role.

Scheduling issues arise with hourly clients. When you book a big project, you typically block out time in your calendar to do the work. This is pretty straightforward, but something surprising happens in an hourly scheme. The client often comes to believe you are available quickly for their additional requests. After all, they pay you for your time… they ought to be able to use it when they like.

Time estimates can be difficult to navigate when you’re billing hourly. It’s natural for a client to ask how long something will take to complete. In an hourly pricing scheme, however, this estimate is tied to a monetary value. If you casually answer 2-3 hours and then discover the work takes 4 or more, the client may respond with a concern. Your time estimate became a promise in their minds, and they expect your billing statement to keep that promise.

The case for project pricing

Project pricing (for purposes of this discussion) is defined as setting a complete price for a project when quoting based on the scope you set with the client during the proposal process. In this scheme, the client is not concerned with the number of hours you spend doing the work. The amount you bill isn’t based on time at all (from their perspective) but rather on the deliverables you provide. Project pricing:

• Allows clients to budget properly because they are aware of the total cost in advance.
• Allows you to systematize your work (becoming more efficient) while protecting the amount you charge per project.
• Removes time from the conversation, allowing both you and your client the freedom to explore options and be creative inside the set scope.

Project pricing is often the most profitable option for creative work. However, there are a few concerns associated with it. Problems arise when you (a) fail to consider how long something will take, (b) estimate time incorrectly, or (c ) allow scope to expand without charging for it.

When you fail to consider how long something will take you give up control of your own profitability. It feels safe and easy to simply charge what others are charging for similar work, but this is a big mistake. When we arbitrarily set a dollar amount without calculating the time required to do the work, we nearly always lose money.

Incorrect time estimates are equally problematic. You quote the project price based on a time estimate that seems accurate. But, then you discover that the project requires much more time than you thought. Oops! Not much you can do to correct an issue like this… unless your client is surprisingly gracious.

Scope expansion happens inside creative projects. The issue comes when you fail to charge for them. Clients ask for “just one more thing” often. Your profitability depends on your ability to respond with a quote for additional fees.

How should you price? You decide based on the situation

Unfortunately, there is no “right way” to price your creative work. Evaluate the situation and make a decision based on your comfort and the client’s needs. Just make sure the pricing scheme you use is communicated simply, clearly, and confidently.

Michelle Hunter is the founder of Michelle Hunter Creative. She provides custom marketing strategy to web designers and white label copywriting services to their clients. Elevate your Brand. Become a Strategic Partner.

You might also like

• How to get more clients during difficult times

The post How to Price Web Design Projects Effectively – Hourly vs. Project Pricing appeared first on Mark Hendriksen.

But, during difficult times this marketing channel isn’t enough. When the money runs out and the projects end, it can be difficult to figure out what to do next to market your business.

In moments like these, it’s tempting to discount your work or quickly create some “new offer” or tempting package that just might generate enough money to get you through financially until the next project arrives. I understand, but you need to resist.

Desperation is not a winning marketing strategy. Instead, I want you to follow this plan to get yourself a few new clients – both now, and well into the future.

Simplify your marketing strategy

Marketing is – essentially – a conversation between you and your potential clients. This is true regardless of the platform, marketing channel, or method you choose to engage your audience.

Find it strange to think of marketing as a conversation? The reason for the confusion is this → You fail to factor in both sides of the dialogue. There’s always a response from your potential clients – even if you don’t hear it.

 When I read your social media post, for example, I engage with it in my mind. I react internally and form an impression… even if I fail to indicate my engagement with a like or a comment.

The marketing conversation exists to make your potential clients aware of a problem, define the problem and the solution, and present yourself and your work as the ideal solution for the problem. This is marketing strategy in its simplest form, and this is how it maps out:

• You have a problem – Identify the problem in a way that your potential client can understand and feel emotionally.
• Define the problem – Make sure your potential client knows that this problem can be solved, but it’s too important to tolerate or ignore.
• Define the solution – There are often multiple solutions to a problem. Focus on the solutions that align with your services and work.
• Present YOUR solution – Talk about your work and the aspects of your business that make working with you ideal. Invite them to learn more.

The key to effective marketing is to keep everything simple. Don’t overcomplicate things – just focus on your main offer or service. For example, imagine I operate a food cart in your neighborhood. My marketing conversation with you might go like this:

• Hey friend! You look really hungry. (You have a problem.)
• Feeling hungry isn’t any fun. (Define the problem.)
• You need something quick and tasty to eat. (Define the solution.)
• I have these great street tacos. Want one? (Present solution and invite.)

Your marketing strategy can be just this simple. Chances are good that you’re overcomplicating it with fancy language or lots of extra features and add on details. Don’t do that, okay?

Instead, simplify your approach using this formula. Once you do, you’re ready for the next step.

Renew your outreach efforts

It seems pretty logical, right? Effective marketing means outreach – making sure people know about your business and your work. So, why aren’t we more consistent in our efforts to reach out to potential clients?

We have plenty of valid excuses – from lack of time and lack of clarity, to a failure to understand exactly who needs or wants our services. We look for answers to our questions before we take action… it’s simply human nature. As a result, our outreach efforts are likely pretty anemic and we rely on work that comes our way more passively.

Here’s the issue: During difficult times, passive measures don’t work as well. They fail to provide the volume of leads you need to generate consistent revenue. Unfortunately, you have to get serious about outreach if you want to attract new clients.

Want results quickly? Let’s keep this simple. Make a list of people who:

1. Worked with you in the past 12 months and might need more of your magic or…
2. Have contacted you in the past but for some reason weren’t quite ready yet or…
3. Know you in some way and also have the problem you solve or…
4. Know you really well, but don’t have a clue what you actually do.

Contact people on your list – in order of the priority I shared above – and share your conversation with them in a casual way.

What do I mean by casual? Send a quick email. Grab the phone and call them. Talk to them while you are together in person in a social setting.

Not sure what to say? Use the conversation you mapped out earlier and let it guide you. Here are some examples to get you started…

Email a former client with a message like this:
Thought of you today. When we worked on your project, you mentioned . That problem is pretty easy to solve by . I’ve got a few openings in my schedule right now. Should we get together and talk? I’d enjoy working with you again if you’re ready.

Email those who contacted you in the past but were not yet ready like this:
You contacted me in the past and mentioned . We discussed possible solutions, but the timing didn’t seem right for our work together. I have a few openings in my schedule currently, and thought it made sense to reach out to you. How has the problem changed since we last spoke?

These examples demonstrate the tactic that works the best. Reach out personally and put your simple conversation format into the context of your relationship with the potential client. Your goal is simply to start a dialogue about your work… and then the rest should flow naturally for you.

Be consistent, persistent and don’t quit

This simple marketing plan is extremely effective if you use it. When you reach out to people personally and connect with them to discuss your business in a clear and concise way, they naturally respond.

 The key is to be both consistent and persistent. You can’t give in to panic or give up when you get a few negative responses. Here are some things to remember…

• The first few conversations will feel awkward. The next few will feel a bit less awkward. After that you’ll get more comfortable. But this will never be easy, you’ll always have to try.
• Many people will not be interested or ready yet. You’ll get “no” answers. That’s normal, and you should expect it.
• You only need a few new projects. If everyone on your list was ready to work with you and wanted to book a project immediately, you would likely be overwhelmed. Just one “yes” is enough.

You may get discouraged or distracted by a desire to do something complex that has worked for a colleague or peer. You may be tempted to simply complain about your situation or bury your head in the sand and ignore the problem. Resist all of this and force yourself to consistently take action.

Decide to contact five people on your list each day… or three people on the list each week… or just one person today and one tomorrow. Decide on the action you will take and then hold yourself accountable to take it. Continue taking action until you get your first yes… then you’ll be excited to try for more.

Want quick results? Be intentional and consistent.

Michelle Hunter is the founder of Michelle Hunter Creative. She provides custom marketing strategy to web designers and white label copywriting services to their clients. Elevate your Brand. Become a Strategic Partner.

You might also like

• How to Price Web Design Projects Effectively – Hourly vs. Project Pricing

The post How to get more clients during difficult times appeared first on Mark Hendriksen.

Checkout out my other email campaigns for WooCommerce.

• Post-Purchase Email Campaign
• Cart Abandonment Email Campaign

What’s a Win-Back Email Campaign?

This kind of email marketing campaign consists of sending a series of messages that serve to re-engage inactive customers. If a customer has lost their interest, a win-back email is a nice little nudge to get them back on your side and prompt them to engage and purchase.

Now, you may be wondering: why should I care about a customer who’s not interested? Why should I invest my time and effort into this? Well, when you consider it costs five times more to get new customers, it’s easy to say that a win-back email campaign has a lot of value.

How to Segment Your Win-Back Email Campaign

A win-back email is meant to get an inactive customer to re-engage with your business. This means there are a few factors to consider. For starters, you’ll need to define what’s an inactive customer in your industry. What you’re selling will determine what will qualify a customer as inactive.

You want to start by defining the buyer cycle of your ideal customer and determine how frequently you can expect customers to make a purchase. For example, if you sell furniture, you can expect your customers to purchase a lot less frequently than say, a clothing store. Once you have a clear idea of what inactive means for your business, you can start working on your win-back email campaign.

How Many Win-Back Emails to Send

For a win-back email campaign, it can be tricky to determine how many emails you should send. There’s a bit of a dilemma here because you know your subscriber is not opening your emails, and the possibility of them unsubscribing from your email list is very real.

Also, sending too many emails to inactive customers will damage your sending reputation, which can hurt your email campaign. The best you can do is send 2 or 3 emails, tops. If your customers are still not engaging, it means you’ve lost them. This is why it’s a good idea to purge your subscriber list from inactive customers every 30 days.

What Should the Win-Back Email Include

Discounts and coupons are a very popular way to incentivize inactive customers. These tools work, there’s no doubt about it. However, if you’re not in a position to give away discounts or coupons, smart and high-quality copyright will achieve the goal as well.

Providing valuable content is just as effective, so make sure you help customers solve a problem, provide information on how to get greater value from products they’re purchased, send updates on your company and your products, and more.

The key to win-back emails is to keep things simple and interesting. An inactive user won’t invest much time reading your email anyway, so you need to grab their attention quickly!

How to Create a Win-Back Email Campaign

Now it is time to create the win-back email funnel. I will be using the plugin Autonami from Buildwoofunnels.

Let’s take a look at how the result of this win-back funnel will look. We start by creating a customer win-back trigger. I will set this to 60 days of the last purchase. Then we will be creating an evergreen coupon code and send that in 2 emails.

Step 1 install the plugin

After you have downloaded the plugin go to Plugins and upload the Autonami plugin. After the upload process has finished go ahead and activate the plugin.

Step 2 Creating your win-back funnel

Go to WooFunnels > Automations and click on Add New

Step 3 Creating the trigger

We start by creating a trigger for this email funnel. This is the win-back funnel so it needs to trigger when someone made a purchase.

I will be using the following settings for this trigger.

1. Give your email funnel a name.
2. Set the event of this automation to Customer Win Back.

Now you can set the time period to trigger this funnel. I choose over 60 days and under 90 days. This means when a customer purchases a product but did not purchase another product in 60 days.

Step 4 Creating the evergreen coupon code

Click on the + icon and choose direct Action.

1. Click on Add Action and choose Create Coupon from the dropdown menu.
2. Select your coupon (you have to create one first in WooCommerce).
3. With the merge tags you can personalize the coupon. I use ComeBack and then the first name.
4. Here you can set an expire time for your coupon.

Step 5 Creating the email

Click on Add Action and chosse send Email from the dropdown.

1. Email subject line
2. Body copy of your email
3. Use merg tags to personalize your email and to place your coupon code.
4. You can use this field to send a test email
5. Here you can set a delay for your email. I only do this for the second reminder email.

Add this set and forget win-back email campaign and get lost customers back on autopilot.

The post Win-Back Email Campaign for WooCommerce appeared first on Mark Hendriksen.

That’s bad news for your eCommerce store. But the good news is there’s something you can do to turn things around: get at least 10% of these customers to come back and make a purchase, without lifting a finger. How? With a cart abandonment email campaign.

Today we will be taking a look at how you can create a cart abandonment email campaign, which will help you get customers back. After all, cart abandonment emails have a 45% open rate, while eCommerce emails only have a 15% open rate!

Checkout out my other email campaigns for WooCommerce.

• Post-Purchase Email Campaign
• Win-Back Email Campaign

What Is a Cart Abandonment Email?

A cart abandonment email is simply the follow-up message you send to people who have left your eCommerce website without purchasing the items on their shopping carts. These emails have the power of recovering around 10% of lost revenue and they’re automated, so the only work you have to do is set up the emails. After that, they’ll be sent automatically.

The Basics of Cart Abandonment Email Campaign

If you want this to work, you want to set up a complete email cart abandonment campaign. Sending just one email out won’t do the trick! Some shoppers will be coaxed back to their cart with a single email, but others will need a bit more convincing.

For a cart abandonment email campaign, it’s recommended you set up and send 3 emails. One email an hour after cart abandonment, the second email 24 hours after cart abandonment, and the third email 48 hours after cart abandonment.

The first email

The purpose of the first email is to remind your customer that they’ve left some items on their shopping cart. In this email, you want to encourage them to complete the order, create urgency for a more immediate sale, show the items left in the cart, and include a CTA for those items.

The second email

There are many reasons people may have missed the first email; maybe they were busy or they just weren’t convinced. Either way, you need to change your tactic. This time you want to provide customer testimonials about the products left on the cart, highlight their benefits, and offer a guarantee.

The third email

If your customer still hasn’t returned to their shipping cart, it’s time to try one last thing: a coupon. At this point, they have likely decided not to purchase, but a coupon can be exactly what they need. A 10 or 15 percent off coupon might just be the turning point for your customer, and it will incur no losses for you. Why? Because you’ve recovered other customers in those 48 hours, so it will all balance out.

As you can see, cart abandonment email campaigns are not complicated! There are many available tools to help you set them up and you have a lot to gain.

How to Create a Cart Abandonment Email Campaign

Now it is time to create the cart abandonment email funnel. I will be using the plugin Autonami from Buildwoofunnels.

First, let’s take a look at the finished funnel. We will be starting with a trigger and then send out the first reminder email. After the first email, we are going to create an evergreen coupon code and place that in our second email (24 hours after the first). If the cart is still not recovered we are going to send out the last reminder email (48 hours).

Note: When a cart gets recovered after the first email, email 2 and 3 will not be sending out.

Step 1 install the plugin

After you have downloaded the plugin go to Plugins and upload the Autonami plugin. After the upload process has finished go ahead and activate the plugin.

Step 2 Enable cart tracking

Go to WooFunnels > Automations > Settings and enable Cart Tracking

Step 3 create the cart abandonment funnel

Go to WooFunnels > Automations and click on Add New

Step 3 Creating the trigger

We start with creating a trigger for this email funnel. This is the cart abandonment funnel so it need to trigger when someone placed something in the cart but did not finished the check out process.

We will be using the following settings for this trigger.

1. Give your email funnel a name.
2. Choose cart abandonment from the dropdown

Step 4 Creating the first reminder email

Click on the + icon and choose direct Action.

Click on Add Action and choose Send Email from the dropdown menu.

Now it is time to create your email.

1. Email subject line
2. Body copy of your email
3. Use merg tags to personalize your email
4. You can use this field to send a test email
5. Set a delay for your email.

Step 5 Creating the evergreen coupon code

1. Click on Add Action and choose Create Coupon from the dropdown menu.
2. Select your coupon (you have to create one first in WooCommerce).
3. With the merge tags you can personalize the coupon. I use MISSYOU and then the first name.
4. Here you can set an expire time for your coupon.

Step 6 Creating the other 2 emails

It’s the same process as the first email. A few things to keep in mind

Time delays
I will be using the following delays for my emails:

• The first email should be send out 30 minutes to one hour of cart abandonment.
• The second email should be send out in 24 hours of cart abandonment.
• The third email should be send out 48 hours of cart abandonment.

Coupon code
You can place the coupon code in your body email using merge tags.

The post Cart Abandonment Email Campaign For WooCommerce appeared first on Mark Hendriksen.

Remember that selling or increasing your conversion rates is not the final goal; those are just the first steps of building a long-lasting and productive relationship with your customers. A post-purchase email is really about showing gratitude to customers, and there are many ways to do that.

Checkout out my other email campaigns for WooCommerce.

• Win-Back Email Campaign
• Cart Abandonment Email Campaign

Types of Post-Purchase Email

#1 Thank-You Email

This one doesn’t require much explanation. The thank-you email is to say thank you to your customers for making the purchase and you want to make sure to send it within the hour.

#2 Order Confirmation Email

The order confirmation email is a must because you want to give customers the opportunity to confirm the contents and the cost of the total order. In this email, you must provide useful details such as shipping dates, contact information, etc. These emails are all about providing your customers with all the information they need about the order, so make it concise and easy to read.

#3 Shipping Confirmation Email

The shipping confirmation email is one of those emails everyone’s happy to get. It’s just nice knowing that your purchase is on its way, it creates excitement and expectation. Not to mention it makes customers feel more confident. In this email, you want to confirm the purchase has been shipped, provide details on the progress, and the tracking information your customers need.

#4 Review Request Email

Prompting your customers to leave reviews is never a bad idea! You want to be proactive about gathering feedback because you need it to grow your reputation and increase your conversion rates.

Review request emails are exactly what they sound like: they’re meant to collect your customer’s review. Reviews are the best way to gather insight and gain feedback, not just about your products, but also your customer service. Not to mention you can use them on your site to persuade other customers to make a purchase.

#5 Product Recommendations or Cross-Selling Emails

If your customers have already made a purchase, product recommendation emails might be what they need to come back for more. Also known as cross-selling emails, this type of email is meant to provide relevant product recommendations based on previous purchases. They should include product details and explain why these product recommendations relate to the products they’ve purchased.

#6 Discount to Re-Order Email

Last but not least, the discount to re-order email is meant to offer a discount on a re-order or additional order. If your customers have already purchased a product and you know they liked it, you have the perfect opportunity to get them to purchase the product again or a similar product.

As you can see, the post-purchase email campaign has a few moving parts, but they all fit together to achieve one purpose: more success for your web design business.

How to Create a Post-Purchase Email Campaign

Now it is time to create the post-purchase email funnel. I will be using the plugin Autonami from Buildwoofunnels.

Let’s take a look at the finished post-purchase funnel.

We will be starting with a trigger. When someone creates an order and the status is completed then this funnel will start.

The 2 transactional emails order confirmation and shipping confirmation are sent from WooCommerce. So those 2 emails are not included in this funnel, otherwise, your customer would get those emails twice.

In this example, I will be sending out 4 emails with time delays.

Step 1 install the plugin

After you have downloaded the plugin go to Plugins and upload the Autonami plugin. After the upload process has finished go ahead and activate the plugin.

Step 2 Creating your post purchase funnel

Go to WooFunnels > Automations and click on Add New

Step 3 Creating the trigger

We start with creating a trigger for this email funnel. This is the post-purchase funnel so it need to trigger when someone made a purchase.

We will be using the following settings for this trigger.

1. Give your email funnel a name.
2. Set to WooCommerce.
3. Set the event of this automation to Order Created.
4. Select the order status to Completed.

Step 4 Creating the first email (thank you email)

Click on the + icon and choose direct Action.

Click on Add Action and choose Send Email from the dropdown menu.

Now it is time to create your email.

1. Email subject line
2. Body copy of your email
3. Use merg tags to personalize your email
4. You can use this field to send a test email
5. Set a delay for your email.

Step 5 Creating the other emails

It’s the same process as the first email. A few things to keep in mind

Cross sells
You can use merge tags in your body copy too include your cross-sells from WooCommerce.

Coupon codes
You can use merge tags in your body copy too include unique coupon codes.

Delays
I will be using the following delays for my emails:

• Thank you email: 1 day after purchase
• Review request email: 3 days after purchase
• Product cross-sell email: 7 days after purchase
• Promotion email: 14 days after purchase

The post Post-Purchase Email Campaign For WooCommerce appeared first on Mark Hendriksen.

An email marketing campaign focuses on building trust, not only with existing customers but also with potential customers. In this article, we will discuss the top 3 email campaigns that will help you increase your sales.

This tutorial is the fourth part of our WooCommerce Sales Funnel Series.

• Step 1 How to create an order bump.
• Step 2 How to create an One-Click Upsell.
• Step 3 How to create a custom thank you page.
• Step 4 How to create automated email campaigns that will increase your sales.

Post-Purchase Email Campaign

A post-purchase email campaign will have a great impact on your eCommerce business. Why? Because it will allow you to increase customer retention by making loyal customers out of your email subscribers.

Post-purchase emails are the follow-up message you send right after a customer has made a purchase. When they’re done right, these emails will help you tempt customers to come back to the site, pave the way for a second purchase, gain feedback, and improve the customer experience by making things more personal and one-on-one.

Post-purchase emails should be light, you should thank the customer for making the purchase, let them know you’re there if they need anything, and it’s also the perfect opportunity to recommend other products.

Start creating a post-purchase email campaign

Win-Back Email Campaign

The win-back email campaign consists of sending inactive subscribers a series of targeted and customized emails to win them back. This kind of email is targeted towards customers you may have lost; they engaged with your business a while back in some way, but they’ve stopped shopping.

You might be wondering, what should I care about winning back customers who ignore my emails or are just not interested in purchasing? Well, you should care because winning customers back is five times less costly than getting a new customer.

Plus, 45% of customers who receive win-back emails will open your emails in the future. That means this kind of email campaign fosters loyalty, and loyal customers are more likely to recommend your business, purchase again, and try new products.

Start creating a win-back email campaign

Cart Abandonment Email Campaign

We’ve discussed the cart abandonment email campaign in a previous article, so be sure to check it out to learn more. In short, this type of email campaign will allow you to reach those customers who have walked out on a purchase.

Cart abandonment is quite common and it happens for many different reasons. Whatever the reason for leaving mid-checkout, it’s not because they suddenly lost interest in the purchase. A cart abandonment email campaign will help you bring them back and persuade them to make the purchase.

Now, not all customers will be persuaded, but on average you will recover at least 10%, and that’s a lot of money to just leave on the table. That’s why a cart abandonment email campaign is a must.

As you can see, all 3 of these email campaigns cover do an essential job: they support your business and help you be more proactive with customers, which will lead to more sales!

Start creating a cart abandonment email campaign

The post Email Campaigns that Will Increase Your Sales appeared first on Mark Hendriksen.